
Branding Projects
Branding Projects
A selection of branding projects I have completed.
BevSpot Marketing Collateral
In an effort to increase free trial conversions, I worked together with the product team to reinvent our free trial emails at BevSpot. We created an imaginary game show, “Baked, Battered, and Brewed” that have different “rounds” that were the different steps to get your account set up.
Ultimately, these emails were part of an increase in return visitors to the product in their first week of trial from 13% to 19%.
In 2019, BevSpot changed their pricing to a 3-tier pricing model. Working with the product and marketing teams, I researched best practices for a 3-tier pricing page, and executed on the redesign of the plans & billing page both on the public site and in-product, supporting multiple use cases and customer plans.
The marketing team asked me to create some cards to include in gift boxes they were putting together for some of our customers at BevSpot. I created two separate designs - one for beverage customers, one for food customers.
I was tasked with redesigning our business cards before some members of the sales team were going to a restaurant tech conference. I wanted to bring some fun to them while also giving people a better idea of what we are about just by looking at them. I designed a series with various “bar math” equations, with quick ways to calculate things like pour cost or usage. I also created some with popular cocktail recipes, and a standard set with the logo.
Make Music Boston
I was approached to develop the creative direction for this one-day music festival which happens every year on the summer solstice. I was given the logo and from there I designed the graphics and illustrations which were used on posters, banners, signs, social media images, and stickers.
Historic Center of Florence
During my senior year at Northeastern, we were asked to pick a UNESCO World Heritage Site and design the brand and identity for it. I chose the Historic Center of Florence, and developed a logo, logotype, colors, fonts, print collateral, a webpage, as well as environmental signage.
TWI Institue Mural
I was asked to design a 40 foot long mural for TWI Institute in order to showcase the timeline and history of the company, which began back in World War II. Working closely with the marketing director and the printer, I was able to incorporate a vinyl background, raised plaques and images, as well as 3D lettering.
NEC Health & Counseling Center
While working at New England Conservatory, the Health & Counseling Center contacted us looking to rebrand themselves. They were looking for something that represented the center's mission to go beyond just physical health and focus on general wellness. It was also important to them that the students know they specialized in treating musicians, as it is a music school.