In an effort to increase free trial conversions, I worked together with the product team to reinvent our free trial emails at BevSpot. We created an imaginary game show, “Baked, Battered, and Brewed” that have different “rounds” that were the different steps to get your account set up.
Ultimately, these emails were part of an increase in return visitors to the product in their first week of trial from 13% to 19%.
In 2019, BevSpot changed their pricing to a 3-tier pricing model. Working with the product and marketing teams, I researched best practices for a 3-tier pricing page, and executed on the redesign of the plans & billing page both on the public site and in-product, supporting multiple use cases and customer plans.
The marketing team asked me to create some cards to include in gift boxes they were putting together for some of our customers at BevSpot. I created two separate designs - one for beverage customers, one for food customers.
I was tasked with redesigning our business cards before some members of the sales team were going to a restaurant tech conference. I wanted to bring some fun to them while also giving people a better idea of what we are about just by looking at them. I designed a series with various “bar math” equations, with quick ways to calculate things like pour cost or usage. I also created some with popular cocktail recipes, and a standard set with the logo.
Used for distribution by the customer success and sales teams. We created one sheet for our beverage product, one for our food product and one as a company overview.