Historic Center of Florence
For this project, we were asked to pick a UNESCO World Heritage Site and design the brand and identity for it. I chose the Historic Center of Florence, and developed a logo, logotype, colors, fonts, print collateral, a webpage, as well as environmental signage.
The logo and logotype featuring an illustration of the famous "duomo" of Florence.
Some print collateral including letterhead, envelopes, and business card.
An information sheet with history of the site as well as a map.
A series of three ads for an exhibition of photographs that was intended to run in the New Yorker.
The cover and a spread from a booklet containing information about the site as well as about the history of the UNESCO World Heritage program. Click here to view a full pdf.
A environmental sign model that would stand outside of the duomo in the center of Florence in order to give visitors information about the site. Contains information in eight different languages.