http://mckennacurtis-design.com/work daily 1.0 2024-01-11 https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587058148130-0ZLS7VJ1ZZMF1NYJ6WA1/NEW+Mapping.png Design Final mapping screen. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587056912056-57DWTT9RN369WKCKX4AN/Mapping+Iteration.png Design One of the other very important screens was the mapping screen. We wanted to make sure it was very clear which information was coming from the POS, how to search to add items to map, and how to move from one item to the next to make it easy to move quickly through the process. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587057697211-IJ25OOOJPBKYCMSJBDJZ/NEW+Profitabiltiy.png Design Profitability tab that shows sales and cost information for sales items and allows users to rank them by all items, or by menu groups they have assigned to items (such as Beer, Wine, Spirit, etc) https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587054117840-KVBZ43GZ2TOQM69YDSDO/Reporting+Testing+Prototype+.png Design I created a prototype in Sketch to share and run through during our customer interviews and usability testing. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587057487869-EUGNO59OJ3OY4Z0BWT28/NEW+Sales+Input.png Design New “POS Data” tab to see all of the data coming in from the POS that is included in the report, and to manage the sales data. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587057560745-RKQ59WHCSJD7V6C2CXKP/Variance+Sold+%28units%29+hover.png Design Variance tab with detailed information about items, and hovers for sales information, cost %, and usage data. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587055658468-FUYKC0QNBGSSGRD0X5I5/Not+First+Time.png Design User flow for when a user comes back to run a report and it is not their first time. We really wanted to make sure we were getting the navigation and whole process right. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587058042633-P97FR41PF0OW0Q31SCZ5/NEW+Create.png Design New Run Report screen - we were able to offer 14 direct integrations by the end of the project! https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587053663446-9OWTYSWFT4WP0KS6CJ16/User+Journeys.png Design https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587053384620-TLUF6ZUGJTN79I8OYTGP/My+initial+user+flow.png Design Working with the product team’s user flow I created my own while trying to identify key decisions a user would need to make along the flow, as well as starting to identify the different kinds of users who would be using the reporting feature. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587055608808-Y7G24WHWSBKK4M7MZT2G/First+time+user.png Design User flow for users who are running reports for the first time, and who will have more set up to do. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1589554308401-H8N5SHB8PGMC8VFK2FM5/Sales+Reports+Mobile+Screens.png Design A selection of mobile screens. All of the screens in this project were responsive. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587052990223-4D6A2TTDHE9VWVSW54SZ/OG+Sales+report+flow.png Design The initial user flow put together by the product team, it covers the high level points of the journey, but I knew we needed to dig in really deep to understand the complex flow for this project. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587057977317-ZK88BOXDE9HFDIDUQRQB/Create+FLOW.png Design There were many many MANY component pages like this to hand off to engineering, and plenty of iterating on them to get it right. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587056443466-1ZEG334ASDM6QQ6Z6NNM/Run+Report+Iteration.png Design The Run Report screen was very important, especially for first time users so we wanted to make sure it was inviting and simple to understand. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587052440545-JKTGB9TL3LX28V7H04VO/OLD+Variance.jpg Design One tab of the old sales reports, there are so many column headers it is hard to remember what each one means and there are actually hovers with long descriptions of the calculations on every single one of the column titles. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587057076483-827FH0DM9WNGY2OYBJOC/NEW+Summary+.jpg Design New “Report Summary” tab, with high level totals at the top, a table to quickly see items with the highest variance and sort by type of variance, and a table to see insights into the performance of sales items. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587065202200-8P46S01679GPF4A5SNUJ/Wireframe+2.jpeg Design Another wireframe explored whether to have a button to open a blank row at the top of the table that would be filled in to create a new item. It also played with different hover states and placement of buttons and controls. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587065117551-PX7C9VHT2MFFW4BBI8TE/Wireframe1.jpeg Design One wireframe explored having a filter sidebar and a settings button to be able to edit the columns that were visible within the table. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587066696216-R92MSCQ1EU6HTWGA2I9Q/inline-edit-final.gif Design Implementing inline editing in the table allowed users to edit key details with just a click. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587065333206-GDA8N1HUGQ182M9PY63Q/Wireframe+3.jpeg Design A third wireframe explored bringing all of the tools and controls to the top of the table, similar to Google Analytics. And having a dropdown for the different ways to add items to the table (through a catalog, by uploading an invoice, or from scratch). https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587066367438-O9DO2LEL4Q8MV43X2DVR/My+items+final.png Design The final implemented table gives users a lot more flexibility. We also changed the behavior so that clicking the item name opens the item card to be able to edit all of the item’s information, which was a successful change as many users intuitively click on an item to see more information. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587066548829-Q83QDDM7SOG8V3DKVU9Q/New+Slim+Create.png Design Our new “slim create” allows users to enter only 4 required fields to create a new item without leaving the table or needing to open the large, overwhelming modal. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587065992508-IK8YP93B6WSX37E7OUCZ/My+Items+Iteration.png Design https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587063650615-WHMKZ3JCRPX0TED4M2CI/OLD+My+Items.png Design The old item management page (“My Items”), only allowed you to edit an item’s details by hovering on item name and clicking “See full details”, which opened a complex modal. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587065656641-BH9X8PLTMJ4FURM3LF2D/Old+Item+Card.png Design The only way to edit an item’s details was through opening this modal (the “item card”). https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587064115080-JG6BIAFVE95E7DO8RFTI/Table+Inspo.png Design Looking at how other softwares handled complex data tables gave me some inspiration for how to edit, add, and filter our large tables of items. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587070433417-XQGL8YTEB7IVRZBKV8V2/Feature+Pages.png Design Some of the pages featuring our key features (pictured here is inventory, ordering, and analytics). https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587069310203-8ZKRA6X0MFA297M3GM6Q/Competitors.jpg Design All of the competitor’s sites that I gathered for research. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587070295028-TFVP0YP6UVE2890J58HM/Homepage.png Design https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587068830670-R7GTB76WALNOGEA7QDQ1/Survey+Results.png Design Our employee survey generated a lot of good responses, and helped us frame the direction we would move forward with. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587070608575-RKOLQWPF941FD3BDLHOW/Roles+Pages.png Design Some of the pages featuring our target customers (pictured here is Bar Managers, Chefs, and Owners/General Managers). https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587332235671-O0ISPPMN1J39EO9TWBAM/Business+Cards.png Design - BevSpot Business Cards I was tasked with redesigning our business cards before some members of the sales team were going to a restaurant tech conference. I wanted to bring some fun to them while also giving people a better idea of what we are about just by looking at them. I designed a series with various “bar math” equations, with quick ways to calculate things like pour cost or usage. I also created some with popular cocktail recipes, and a standard set with the logo. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587331010590-F6OCYBEWBETQBWN43XV1/One+Sheeters.png Design - Company overview sheets Used for distribution by the customer success and sales teams. We created one sheet for our beverage product, one for our food product and one as a company overview. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587332997628-IVGK780KF6FV2SL3DQBB/Pricing+Page+Thumbnail.png Design - Plans & Billing Page Update In 2019, BevSpot changed their pricing to a 3-tier pricing model. Working with the product and marketing teams, I researched best practices for a 3-tier pricing page, and executed on the redesign of the plans & billing page both on the public site and in-product, supporting multiple use cases and customer plans. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587331650076-YSUHVDWCI7XENDREI4BK/Free+Trial+Emails.png Design - Free Trial Emails, Gamified In an effort to increase free trial conversions, I worked together with the product team to reinvent our free trial emails at BevSpot. We created an imaginary game show, “Baked, Battered, and Brewed” that have different “rounds” that were the different steps to get your account set up. Ultimately, these emails were part of an increase in return visitors to the product in their first week of trial from 13% to 19%. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587332663697-J6QJRY0GTCLCRSYMBELK/Cheers+Cards.png Design - Giftbox Inserts The marketing team asked me to create some cards to include in gift boxes they were putting together for some of our customers at BevSpot. I created two separate designs - one for beverage customers, one for food customers. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587418880409-0WN2QFYX75OAVU5X1TR5/Full+quote+spread.png Design https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587418941934-PNG8IHC5HWUJH3XD9AQ8/image-asset.png Design https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587416507452-6LASKUUFB8SJ2455RQLU/Screen+Shot+2020-04-20+at+5.00.49+PM.png Design https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587416520725-8UJRK26FGQPC6VN9PPYG/Screen+Shot+2020-04-20+at+5.01.00+PM.png Design https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587418487588-CLWRNFNQCLE76YPJA114/Curtis_Book6-2.jpg Design A cover of one of the fold out infographics. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587418526151-Z2HRSH0GVG0PBPV01L51/Curtis_Book7.jpg Design The infographic folded out to reveal the data. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587418447816-Q6UAUQTMOLMLC5M5QZHI/Curtis_Book4-2.jpg Design https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587418927280-FYCICNO5WK3W3HL68ODR/Spread1.png Design https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587418430068-LVFHIRUNJ9ZL6KKOWYV0/image-asset.jpeg Design https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587418901704-U8ADEXX73GN2H7XL9DI5/doug+quote.png Design https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587418827709-2TTBJ68NQ7BS0877K129/julia+spread.png Design https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587419088102-L7O9TSBGWS3KB2CEVGDI/Screen+Shot+2020-04-20+at+5.43.28+PM.png Design https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587419088392-D4S0KORVLOQXYX6Y18GX/Screen+Shot+2020-04-20+at+5.43.38+PM.png Design https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587419088797-UQT4ZBUGPODQKEX50EFY/Screen+Shot+2020-04-20+at+5.43.50+PM.png Design https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587419089045-W83JKTV6GGSEIW0YUZF0/Screen+Shot+2020-04-20+at+5.44.02+PM.png Design https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587419089678-ZIFFQ18MYNEPREH0CSOA/Screen+Shot+2020-04-20+at+5.44.11+PM.png Design https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587419089943-P201P4XR91SVJXVDLWOL/Screen+Shot+2020-04-20+at+5.44.19+PM.png Design https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587418461995-HX1YURZQLCMP0W7TGY71/Curtis_Book5-2.jpg Design https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587416932112-I9N69R2PIMHE66MS4PF7/Screen+Shot+2018-04-15+at+2.18.17+PM.png Design https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587416932106-CRT6D5GXG2QI3I8X66KD/Screen+Shot+2018-04-15+at+2.18.20+PM.png Design https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587416932405-ILK3M8XWNBEFF5GH5SWN/Screen+Shot+2018-04-15+at+2.18.23+PM.png Design https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587416932498-AALV1WFDZKB3Z7FF02YZ/Screen+Shot+2018-04-15+at+2.18.34+PM.png Design https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587418863710-M8NLTYR4U1LLQDM9IIUN/color+text.png Design https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/d75ec0ce-1cab-4f56-9d59-06f25eedb43b/product+reach.png Design - Make it stand out The second chart on this page is the Cumulative Product Reach chart, which gives users a summary of their products published over time. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/2f6d31b4-b3cb-4245-9993-5665d163e31b/product+coverage+table.png Design - Make it stand out The Product Coverage Table gives users a view of which products have Enhanced Content published and to which retailers. They are able to filter the table down to specific retailers and also specific products. This table is what we moved to its own page based on feedback from our pilot customers. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/6e442146-3ec4-4bfb-a801-8dd7cf495b66/redash+test+ec.png Design - Make it stand out Some sample data tables we created based on data we had available in Salsify alongside examples of how competitors were visualizing data for their users. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1099bc17-dee8-4d3b-9526-e4c99125ee7f/analytics+banner.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/4788c927-b467-482c-80c7-e67cd03c5808/impressions.png Design - Make it stand out The Activity & Engagement page gives users three charts, of which this is the first. This chart shows customers their total Impressions (which is basically page views). https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/4715218a-1e62-47e4-abba-d5fe26ee4be9/unique+prodcuts+publihsed.png Design - Make it stand out The third chart on this page gives users a view of the Unique Products that were published each month. We also made sure to include a popover on hover that broke down the data in each bar of the chart so users could drill down further. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/830e8669-756a-46d4-94c0-f0b68a95c362/Analytics+Highlight+Table.png Design - Make it stand out I put all of our call recordings in Dovetail and tagged highlights from the transcriptions of the calls. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/e0248e0d-7a5e-41e3-81ad-7aa58234b284/analtyics+workshop.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/b96e76b8-d797-4d72-a37a-828c7b8b43ce/ec+mvp+wireframes.png Design - Make it stand out MVP wireframes https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/02f62c0c-f2a7-4565-b476-0bba58a338b3/Analytics+Highlight+Canvas.png Design - Make it stand out I was able to use the highlight canvas in Dovetail and visualize the groupings of the different tags and see different themes emerging from the conversations. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/6d0f4615-c9f1-4ad4-b2b1-381676e1f80a/Alias+User+story+workshop+1.png Design - Make it stand out Our map once it was all completed. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/a3951990-1757-4435-a6a7-875305dcfa19/UP+model.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/344d0272-8b27-408d-ab0c-b609830478dd/Frame+27.png Design - Make it stand out Close up of the beginning of our map. The green stickies at the top are the tasks of the user, while the yellow stickies are subtasks fo the user. The black stickies are the user stories we wrote after we had mapped out all the goals, tasks, and subtasks. Once the team had finished mapping everything the PM and myself had written out the user stories and numbered them based on priority. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/98724208-a28b-412c-ae1f-550cd0c725df/UP+Cover+Image.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/a17c1caa-8e9a-4e3f-916c-4ee225d2497a/nutritionlabel_problem.png Design - Make it stand out One row on a nutrition label requires many properties, and when you multiply those properties by the number of rows on one label, the data quickly becomes very hard to manage. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/afe9a778-130d-486d-865e-8c19c3d2a758/PDP+blurred.png Design - Make it stand out BEFORE: Salsify’s existing PIM which listed product data in a long list of properties and could be hundreds of lines long for nutrition data https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/e797c59d-45b8-4256-b09b-01710cf0a039/POC+discovery+user+insights+1.png Design - Make it stand out After tagging quotes in Dovetail, I pulled the highlights into Miro. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/26e939bf-44fe-495c-b01f-5a7f96b93458/HMW.png Design - Make it stand out After we all reviewed the research, I led the team in a number of exercises starting with a How Might We exercise. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/fd41119c-f999-4e18-bd0f-5a2ee01ebbf6/Alias+wireframes+for+team+1.png Design - Make it stand out Once we had user stories written out, I iterated on my wireframes to add more details to the experience based on the user stories. These wireframes also helped the team better visualize the work and helped to inform their “T-shirt sizing” of the effort for this project. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/11a4183f-a4f7-44bc-afca-994dda9f7b24/user+journey.png Design - Make it stand out In order to better share out some of our research findings, I kicked off the workshop by mapping out a rough user journey based on what customers had shared of their process and then also mapped some key quotes to the different phases of the user journey. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/bb3afaf1-fef6-4d20-8f7c-b4c19f1959fb/Alias+wireframes+1+1.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/5c2e6bac-7458-4bcf-91e4-98943900264f/POC+discovery+group+4+1.png Design - Make it stand out From there, I sorted the highlights to help further distill our findings and gather key insights. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/0c9fc157-cde8-4e61-9158-68341fae5639/assumptions+2.png Design - Make it stand out We also did an assumptions exercise where I had written out some fill in the blank statements for the team to fill in with their assumptions. We then plotted those assumptions on a matrix. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/edc2639e-151d-4926-a84c-632306c64c3b/PDP+-+Table+%2B+Label+1.png Design - Make it stand out AFTER: New table of data and a side-by-side view of a label generated by Salsify makes reading and managing data much easier. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/95f0707e-0164-465e-a61d-e0a5d724c386/POC+workshop_solutions+1.png Design - Make it stand out Finally, I had the team run through a Crazy 8’s exercise and then we shared our solution and voted on our favorite ideas. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587333291505-Z98G5G6UY76VL9KC30AX/Cheers+Cards.png Design https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587071717565-SP00NWXYH71XZMH06CDK/My+items+final.png Design https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1501289560860-M5A5L7G5HM0UYYYRAMHP/Artboard+1-100.jpg Design https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587419441761-GPC2RSB275MPPEAFVZJO/Curtis_Book1.jpg Design https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587077098188-C0HGP7I3LBVPVNTD48UO/Website+Thumbnail.png Design https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587077134480-N7048QRHM9EPPXID4ZLV/Report+thumbnail.png Design https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1692391555050-UCG12H7G5F6N12NZ777K/analytics+banner.png Design https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1705006715534-JNJRHHCSG3FG91RQRFFW/UP+Cover+Image.png Design http://mckennacurtis-design.com/make-music-boston daily 0.75 2020-04-16 https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1501289142018-33O7215HEWG852XIUZ80/MMB+banner.jpeg Make Music Boston https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1501189151273-FP4WLGKZR1R0BCD1PSJG/MMB.jpeg Make Music Boston Logo with skyline added by me. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1501189163839-1OVZDIW610TL04XRPYHL/20170418_134841.jpg Make Music Boston Flyers designed to be hung around the community. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1501189229011-PEM1301FUJTCZTPZVR5R/MMB_Horizontal+Banner-02.jpg Make Music Boston Banner for social media. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1501189186428-6K2X1SENH5DE1LMB9E26/Twitter.png Make Music Boston Facebook page before the event. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1501189196669-E4VTE1Q6CNSUPE38SKOA/unnamed-3.jpg Make Music Boston Stickers were handed out throughout the day. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1501189199531-VJ9081CDDDJN8C7P3J07/Bucket+Drumming_12.JPG Make Music Boston Signs were placed around the city in front of performers. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1501189214882-7SSBBTVDS53OHCIELGQK/unnamed-2.jpg Make Music Boston Event banner (Featuring me, for scale) http://mckennacurtis-design.com/bevspot-marketing-collateral daily 0.75 2023-10-13 https://static1.squarespace.com/static/561005ade4b0827aaf000d26/t/65297cdc131c32631562c122/1697217418747/ BevSpot Marketing Collateral https://static1.squarespace.com/static/561005ade4b0827aaf000d26/65297b71082ceb50192addc5/65297b8abd54b47faa1bcc28/1697217418747/ BevSpot Marketing Collateral https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587331650076-YSUHVDWCI7XENDREI4BK/Free+Trial+Emails.png BevSpot Marketing Collateral - Free Trial Emails, Gamified In an effort to increase free trial conversions, I worked together with the product team to reinvent our free trial emails at BevSpot. We created an imaginary game show, “Baked, Battered, and Brewed” that have different “rounds” that were the different steps to get your account set up. Ultimately, these emails were part of an increase in return visitors to the product in their first week of trial from 13% to 19%. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587332997628-IVGK780KF6FV2SL3DQBB/Pricing+Page+Thumbnail.png BevSpot Marketing Collateral - Plan & Billing Page Update In 2019, BevSpot changed their pricing to a 3-tier pricing model. Working with the product and marketing teams, I researched best practices for a 3-tier pricing page, and executed on the redesign of the plans & billing page both on the public site and in-product, supporting multiple use cases and customer plans. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587332663697-J6QJRY0GTCLCRSYMBELK/Cheers+Cards.png BevSpot Marketing Collateral - Giftbox Inserts The marketing team asked me to create some cards to include in gift boxes they were putting together for some of our customers at BevSpot. I created two separate designs - one for beverage customers, one for food customers. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587332235671-O0ISPPMN1J39EO9TWBAM/Business+Cards.png BevSpot Marketing Collateral - BevSpot Business Cards I was tasked with redesigning our business cards before some members of the sales team were going to a restaurant tech conference. I wanted to bring some fun to them while also giving people a better idea of what we are about just by looking at them. I designed a series with various “bar math” equations, with quick ways to calculate things like pour cost or usage. I also created some with popular cocktail recipes, and a standard set with the logo. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587331010590-F6OCYBEWBETQBWN43XV1/One+Sheeters.png BevSpot Marketing Collateral - Company Overview Sheets Used for distribution by the customer success and sales teams. We created one sheet for our beverage product, one for our food product and one as a company overview. http://mckennacurtis-design.com/photos daily 0.75 2020-04-07 https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587077389059-HC6KW8G6I15Z3UVP5RW1/BlarneyCastle.jpg Photography https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587077474819-OASBEY1GBNBJ6TYLHXWE/DSC_0286_edited.jpg Photography https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1501288330835-HW542K4AG3QQS8U3ZD30/DSC_0051.jpg Photography https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1501288340591-OYTLRBNP5ZBO11A39OCC/DSC_0065.jpg Photography https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1501288341458-6TEM09NQM47QW0QA0YWT/DSC_0065+2.jpg Photography https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1501288344515-MZ3MH24P0P8UDBWC68IO/DSC_0086MT.jpg Photography https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1501288343921-7N4FWVILMPYWP1AWGBMB/DSC_0093.jpg Photography https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1501288339116-MBEQA3KW4OY5DN7YHMXY/DSC_0057.jpg Photography https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1501288345883-644SJIDPJQAQ0BFAFYYD/DSC_0114.jpg Photography https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1501288347517-XUVOQ0XRXIQZ0FWGI3WB/DSC_0135.jpg Photography https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1501288323968-TY0977EA7V34Q1UUH20T/Bridget.jpg Photography https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1501288348371-D5EXIPRCIFZFOK6FRU8R/DSC_0144.jpg Photography https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1501288350483-TN6BYI08TC3D7LHGIW11/DSC_0150MT.jpg Photography https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1501288351701-2S7083M187GPJV9CLN4D/DSC_0151.jpg Photography https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1501288351201-HLQGDJ5GBCFTEB5MTPXZ/DSC_0180.jpg Photography https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1501288353436-LM6L0BL3JIQJNYB3G6OV/DSC_0299.jpg Photography https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1501288354205-EG11E7GQI7MR4WZZF5XO/DSC_0422.jpg Photography https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1501288355989-3OIHSPH3CRCRYBV14LK0/DSC_0498.jpg Photography https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1501288345303-WAKOTH5QXOFN8YT4AW1G/DSC_0129.jpg Photography https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1501288359244-6IPHJR2YZH97W4562V0C/DSC_0783.jpg Photography https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587077289694-I6ATSVUDWVIGV3TEKU4D/DSC_0155_edit.jpg Photography https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587077308323-QTEQM0OI29OFOEBXPCCK/DSC_0169MT_bright.jpg Photography https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587077315812-3VETRXN8HI07QHQY744N/DSC_0244_bright.jpg Photography https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587077352720-K3QMGSWRJ21562TVTP0S/DSC_0185_edit_warm.jpg Photography https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587077403581-ZCR9ZZPPCW9V7UJGA9LX/DSC_0128_edited.jpg Photography https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587077424913-JYCADMRFYJ3NU07OL8VP/DSC_0240_edited.jpg Photography https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587077464168-0WK5928ABGMZUSX8OLGW/Piccadilly.jpg Photography https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587077470460-65Q0HFSV27QRS981VDU2/DSC_0246_edited.jpg Photography https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587077486128-942UUE45A71MFYVLIPII/Dublin-Cathedral.jpg Photography http://mckennacurtis-design.com/world-heritage-site-branding daily 0.75 2020-04-16 https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1525317848412-SHC0KFXUVILXMD5D099C/GDSynthesisMockUp-05.png World Heritage Site Branding The cover and a spread from a booklet containing information about the site as well as about the history of the UNESCO World Heritage program. Click here to view a full pdf. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1525317786523-MLSXTH6RMIMW338KB65C/GDSynthesisMockUp-02.jpg World Heritage Site Branding The logo and logotype featuring an illustration of the famous "duomo" of Florence. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1525317764313-9B9XENXDIZ7ML4V8WHFI/GDSynthesisMockUp-01.jpg World Heritage Site Branding Some print collateral including letterhead, envelopes, and business card. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1525317829097-GAYSVJK07H259XIV7O1J/GDSynthesisMockUp-04.jpg World Heritage Site Branding A series of three ads for an exhibition of photographs that was intended to run in the New Yorker. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1525317872185-ULMNDNHWV620HKSYLY34/GDSynthesisMockUp-05.jpg World Heritage Site Branding A environmental sign model that would stand outside of the duomo in the center of Florence in order to give visitors information about the site. Contains information in eight different languages. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1525317802456-U85HX2JGDD7ZSX19RLYL/GDSynthesisMockUp-03.jpg World Heritage Site Branding An information sheet with history of the site as well as a map. https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1520300673376-YSDUYKMY2FBBVXWFLYD6/GDSynthesisMockUp-01.png World Heritage Site Branding http://mckennacurtis-design.com/about-me daily 0.75 2024-01-11 https://images.squarespace-cdn.com/content/v1/561005ade4b0827aaf000d26/1587079415154-2HA6IPDBY4OKYPP7N600/100619_RisingStep_BeaconHill_OliviaMoonphotography-2.jpg About photo by Olivia Moon Photography